The Best & Worst Super Bowl Commercials

Spencer Gabe

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Last Sunday, the New England Patriots pulled an astounding win over the Atlanta Falcons, winning 34 to 28. As expected, a wave of new advertisements dominated the commercial breaks.

The best commercial of Super Bowl LI was also one of the most talked-about: the five-and-a-half minute long commercial by 84 Lumber, a company that provides lumber and other materials for house construction. The commercial begins in Mexico. A mother and her daughter wake up early in the morning and start a journey northward, to the United States. Throughout the ad, the daughter is seen picking up scraps of grocery bags off the ground. When they finally reach the border, they are greeted by a wall. They cannot get across. It is revealed that the girl had fashioned an American flag out of the old grocery bags. They both break down in tears and start walking along the course of the wall in search of an exit. Miraculously, they find two large, unguarded doors leading to the U.S. They enter, and are overjoyed. The commercial ends with the text “The will to succeed is always welcome here.”

The commercial displays a positive and inclusive attitude towards Mexican immigrants. Fox News, which aired the Super Bowl, rejected the ending and refused to show it. Instead, they showed only a 90-second clip.

The worst commercial in this year’s Super Bowl had to be the obscure Turbo Tax commercial featuring Humpty Dumpty. This 30-second ad shows a children’s nursery rhyme, telling how easy it is to file your taxes with Turbo Tax. Then, suddenly, Humpty falls off his wall and has to go to a hospital. At the end of the commercial, he is seen in bandages and casts, sitting in his hospital bed with yellow yolk oozing from his wounds, Tantalizing, right?

A plethora of companies also premiered notable advertising gimmicks, including Geico, Febreeze, KFC, and Airbnb. When looked at as a whole, the commercials display an air of positivity and equality. Other popular themes this year were unity, diversity, and inclusivity.

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